Introduction to the Challenger Sale The Challenger Sale is an innovative approach to customer conversations that places the salesperson in the position of an expert and a challenger. It enables salespeople to take control of the customer conversation to better… Read More »Harness the Power of the Challenger Sale:

This stat from HubSpot shows that 56% of sales reps saw no improvement or a decrease in lead quality from marketing from 2021 to 2022. This is an issue that needs to be addressed in order to ensure successful marketing tactics in the upcoming year. With the right strategies in place, businesses can maximize their lead quality and bolster their ability to achieve sales goals. Investing in marketing now could have a big payoff in the future. Start tackling your lead quality issues now and you’ll be in a great position for future success.