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Koka Sexton

Marketing Leader and B2B Whisperer - Standing in the intersection of pipeline and marketing

How Lead Quality Has Changed From 2021 to 2022: A Look at the Statistics

This stat from HubSpot shows that 56% of sales reps saw no improvement or a decrease in lead quality from marketing from 2021 to 2022. This is an issue that needs to be addressed in order to ensure successful marketing tactics in the upcoming year. With the right strategies in place, businesses can maximize their lead quality and bolster their ability to achieve sales goals. Investing in marketing now could have a big payoff in the future. Start tackling your lead quality issues now and you’ll be in a great position for future success.