Koka Sexton

Marketing Leader and B2B Whisperer - Standing in the intersection of pipeline and marketing

ChatGPT for Sales: How You Can Use It Today and What The Future Looks Like

by Koka Sexton

Using ChatGPT for sales processes can increase your efficiency and help you scale your outreach efforts. Learn what it’s capable of and how to use it.

7 Questions to Test How Serious Your Prospect Is About Buying

by Koka Sexton

If your prospects aren’t committed to change, they won’t buy. See seven key questions you can ask to gauge their seriousness and ensure you can close.

Harness the Power of the Challenger Sale:

by Koka Sexton

Introduction to the Challenger Sale The Challenger Sale is an innovative approach to customer conversations that places the salesperson in the position of an expert and a challenger. It enables salespeople to take control of the customer conversation to better… Read More »Harness the Power of the Challenger Sale:

How Lead Quality Has Changed From 2021 to 2022: A Look at the Statistics

by Koka Sexton

This stat from HubSpot shows that 56% of sales reps saw no improvement or a decrease in lead quality from marketing from 2021 to 2022. This is an issue that needs to be addressed in order to ensure successful marketing tactics in the upcoming year. With the right strategies in place, businesses can maximize their lead quality and bolster their ability to achieve sales goals. Investing in marketing now could have a big payoff in the future. Start tackling your lead quality issues now and you’ll be in a great position for future success.