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AI-Optimized Messaging: Your Secret Weapon in Sales

One of the most impactful advancements in recent years is Artificial Intelligence (AI), particularly in its application to sales and revenue optimization. Given the high expectations and increasing complexity of revenue operations, AI isn’t just an optional tool—it’s becoming a vital component for success.

Sales Enablement Technology is Essential for Success

SiriusDecisions’ latest research indicates that a significant majority of sales reps believe sales enablement technology is critical to their success. Specifically, their survey showed 72% of respondents ranked sales enablement technology as either “very important” or “extremely important” to achieving sales quota. This highlights the need to ensure reps have access to robust enablement tools.

Source: SiriusDecisions, 2020 Sales Enablement Study

Increase Quota Performance with Sales Coaching Strategies

According to Corporate Visions research, sales organizations that have excellent coaching are 67% more likely to exceed quota compared to those with poor coaching. In fact, their analysis shows that coaching can improve sales quota attainment by as much as 11%. They recommend a combination of in-person coaching and technology-enabled tools to optimize coaching effectiveness.

Source: Corporate Visions, 2016 State of Sales Coaching Report